SearchEthos : rethinking search on the internet & SEO practices

best practices for search usability and SEO

20 May 2003

Kudos to Atomz and WebSideStory for integrating web analytics, site search, and content management systems: enabling ROI tracking, viewing of preferred content, navigational path analysis, and so on. This is exactly the sort of analysis I've conducted for clients- and strongly recommend to companies who haven't tapped into this wealth of data yet.

Yahoo's marketing campaign to promote their Search tool has kicked off. They've got a stripped, bare, clean-looking interface. And while they're currently still using Google results (a fact still not well known to the general public) as their default Web results, that's anticipated to change by the end of this year, given their purchase of the Inktomi search engine. I'm advising all my clients to prepare now for the switch to Inktomi- especially if the Yahoo market is important to them.

The NYTimes has an article on how proxy servers are being used to serve spam (old hat to many in our industry and surprising to the general public). Why is this a shame? There are arguably positive purposes to open proxy servers- e.g. the ability to surf the web anonymously (you're in a country where certain sites have been censored or blocked by the government). Having said that, I do believe spam is self-defeating and a ridiculous waste of resources.

Last, Gary Price's ResourceShelf has made available direct links to some of the papers being presented at this year's World Wide Web Conference in Hungary. There's some fabulous reading in there, that upon digestion, give insight into which directions online search is going.


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